Brand Identity + Design
Your business has grown up.
Your branding may have missed the memo.
Maybe you created it right at the beginning.
A logo you were delighted to finally have. Some colours that felt like you. A Canva template + a font you rather liked.
And honestly? It did the job.
Or maybe there was never really a brand identity at all.
The business started. Clients arrived. Things grew.
And the visuals were assembled somewhere along the way.
Either way, there comes a point when the business people encounter doesn't quite look like the business behind it.
That's where we come in.
We create distinctive visual identities for businesses ready to look as considered as they actually are.
Brand Identity + Design · Projects from £1,995
Brands shaped for
Looking good is not a frivolous business goal.
There. I said it.
Your brand is allowed to be beautiful.
And if aesthetics influence how somebody perceives your expertise, positioning + experience, they matter commercially too.
Before somebody reads your About page or discovers how excellent you are at what you do, they've already noticed something.
The typography. The photography. The colours. The composition.
Whether the whole thing seems to belong together.
Design creates expectations before the copy gets the chance to confirm them.
So the useful question isn't whether your brand should look good.
It's what looking at it should make somebody expect.
Your work should look like your work.
[3–4 FEATURED BRAND IDENTITY PROJECTS]
Logo systems · Typography · Colour · Art direction · Packaging · Print · Digital
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A logo cannot carry an entire brand on its little shoulders.
It really has enough to be getting on with.
Whether we're creating your first proper identity or evolving what already exists, we're building a visual system designed to work together.
Logo system
Primary + secondary logos, marks + variations that work across different formats.
Colour system
A considered palette with enough flexibility for hierarchy, recognition + variety.
Typography
A type system that creates personality, hierarchy + consistency.
Art direction
The photography, imagery, styling + composition that shape the wider visual world.
Graphic language
Patterns, shapes, illustration, texture or other visual devices that make the identity recognisable beyond the logo.
Brand guidelines
Practical guidance for keeping everything consistent once the identity leaves our hands.
Selected applications across digital, social, print, packaging + other touchpoints can also be developed where required.
You get the system you need to use the brand. Not an impressive list of files you’ll never open.
The Pinterest board is not the brand.
We love a reference.
What catches your eye. What you instinctively dislike. The visual worlds you keep returning to.
Your taste matters.
It just shouldn't be the only thing making decisions.
Because we're not trying to assemble a collection of things you like.
We're working out what makes sense for this business.
And there’s a peculiar thing that happens with visual trends.
One brand does something interesting.
Five brands reference it.
Fifty brands reference the references.
And eventually an entire industry appears to have been issued the same font.
Inspiration is useful. Sameness isn't.
The work should probably do the talking here.
“
Caroline Cunningham
Bodhi & Fae
Website Strategy + Design · Website Copywriting · Brand Strategy · Brand Identity + Design
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The things you may still be wondering.
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Your brand identity is the visual system people use to recognise + experience your business.
It can include your logo, colour, typography, imagery, graphic elements + the principles that make them work together.
The logo is part of the identity. It isn't responsible for the entire thing.
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Brand Strategy + Messaging decides what the business needs to stand for, become known for + say.
Brand Identity + Design turns that thinking into a visual language.
If the strategy is already strong, we can work from it. If it isn't, we may recommend developing the two together.
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Not automatically.
If you already know who the business is for, why people choose it + what you want it to become known for, we can work from that.
If there are still fundamental questions around positioning, audience or message, we may recommend starting with Brand Strategy + Messaging or scoping the two together.
Design shouldn’t have to quietly make strategic decisions nobody has actually agreed on.
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The exact scope depends on the business, but projects may include a logo suite, colour system, typography, art direction, graphic elements, imagery direction, brand guidelines + selected applications.
Your proposal will confirm exactly what your business needs + what you'll receive.
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Generally, Brand Identity + Design is intended to create or develop a usable visual system rather than an isolated logo.
If you genuinely only need a specific asset, Graphic Design may be a better fit.
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Yes.
Brand Identity + Design can be commissioned alongside Website Strategy + Design, allowing us to develop the identity + one of its most important digital expressions together.
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Projects begin at £1,995.
Most are planned across approximately 6–8 weeks, depending on the depth of the identity, applications required + whether we’re evolving an existing brand or creating something new.
If you also need Brand Strategy + Messaging, we can scope the two together.
You'll receive the final scope, timeline + investment before booking.
Your business doesn’t need to look bigger than it is.
It needs to look as good as it actually is.
Not designed to make the business look like something it isn't.
Not polished into something that doesn't feel like you.
A strong identity should make the business easier to recognise + harder to mistake for somebody else.
Considered because the business is considered.
Distinctive because there’s something distinctive underneath it.
And beautiful because, yes:
Beautiful is allowed too.
Brand Identity + Design · Projects from £1,995
Can be commissioned independently or alongside Brand Strategy + Messaging + Website Strategy + Design.
Tell us what we’re working with.
Maybe you've outgrown an existing identity.
Maybe the DIY version has done a surprisingly good shift.
Maybe you've got a logo + not much else.
Or maybe you're starting from scratch.
Tell us where the business is now + what you want the visual identity to do for it.
We'll work out what it actually needs from there.
No moodboard required. No need to know your exact shade of beige. Tell us where you're at. We'll do the design bit.