Privacy Policy
The important stuff about your data.
Your information is yours.
Here’s what we do with it when you share it with us.
This Privacy Policy explains how The Digital Hive Studio Ltd (“TDH”, “we”, “us” or “our”) collects, uses, stores + protects your personal information when you visit our website, contact us, subscribe to our emails, download or purchase something from us, attend something we run or work with us.
We know privacy policies aren’t generally anybody’s idea of a thrilling read.
But knowing what happens to your information matters.
So we’ve tried to make this one as clear as possible.
Last updated: 01.10.2026
1. Who we are
The Digital Hive Studio Ltd is responsible for the personal information covered by this Privacy Policy where we decide how + why that information is used.
For data protection purposes, this generally means we are the controller of your personal information.
Business name: The Digital Hive Studio Ltd
Company number: 15414587
Registered office: Companies House
Email: natty@thedigitalhive.studio
Website: thedigitalhive.studio
ICO registration number: ZB685010
If you have a question about your information or anything in this policy, contact us at:
2. What information we collect
What we collect depends on how you interact with TDH.
WHEN YOU CONTACT OR ENQUIRE WITH US
We may collect:
your name;
email address;
telephone number, if provided;
business or brand name;
website;
the services you’re interested in;
information about your business, project, budget + timeline;
anything else you choose to tell us in an enquiry, email or conversation.
We use this information to understand what you need, respond to your enquiry + decide whether and how TDH may be able to help.
WHEN YOU JOIN USEFUL, ACTUALLY OR ANOTHER TDH EMAIL LIST
We may collect:
your name;
email address;
marketing preferences;
relevant information about how you interact with our emails.
We use this to send + manage the communications you’ve asked to receive.
WHEN YOU DOWNLOAD, REGISTER FOR OR PURCHASE SOMETHING
If you download a resource, register for a programme, masterclass, training or event, or purchase something from TDH, we may collect:
your name + contact details;
registration or account information;
information needed to provide what you requested;
transaction + billing information where relevant;
any information you choose to provide as part of that interaction.
Where joining or purchasing something also gives you the option to receive marketing from us, we’ll make that clear.
WHEN YOU BECOME A CLIENT
We may collect + use information reasonably needed to manage our relationship and deliver the work you’ve commissioned.
This may include:
business + contact details;
project information;
discovery + onboarding information;
correspondence;
files, documents + materials you provide;
meeting notes;
feedback, survey responses or testimonials;
billing + transaction information.
Exactly what we need will depend on the work we’re doing together.
WHEN YOU USE OUR WEBSITE
Depending on your cookie choices + the technologies used on the website, we may collect technical information such as:
your IP address;
browser + device information;
pages visited;
referring website or source;
approximate location derived from technical information;
dates + times of visits;
information about how you use the website;
cookie identifiers + similar technical information.
You can read more about this under Cookies + similar technologies below.
INFORMATION WE RECEIVE FROM ELSEWHERE
We may occasionally receive personal information from third parties or publicly available sources, such as:
social media platforms;
payment providers;
scheduling or form platforms;
referral partners;
analytics providers;
publicly available business websites + directories;
other platforms you use to interact with TDH.
Where we're required to give you privacy information after receiving your personal data from another source, we'll do so within the applicable timeframe.
3. How + why we use your information
We don’t collect personal information simply because we can.
We use it where there is a genuine purpose + lawful basis for doing so.
Where we rely on legitimate interests, we consider whether the processing is necessary + balance our interests against your rights and interests.
Where we rely on consent, you can withdraw that consent at any time.
The appropriate lawful basis depends on what we are doing with the information and may differ between processing activities.
4. Who we share your information with
We don’t sell your personal information.
We do use trusted people + technology to operate TDH and deliver our work.
Where necessary, we may share relevant information with providers involved in things such as:
website hosting + functionality;
email marketing;
forms + surveys;
customer relationship management;
scheduling;
project management;
cloud storage + document collaboration;
accounting + bookkeeping;
invoicing + payments;
analytics;
video calls + communication;
automation;
IT + security;
professional services, including legal or accounting support.
Information may also be shared with TDH team members or contractors where they need it to perform their work.
We may disclose information where:
you ask or authorise us to;
we are required to by law, regulation, court order or a competent authority;
it is necessary to establish, exercise or defend legal rights; or
TDH is involved in a business sale, restructuring or transfer, subject to appropriate safeguards.
International transfers
Some of the services we use may process or store personal information outside the United Kingdom.
Where this involves an international transfer subject to data protection restrictions, we take appropriate steps required by applicable law to protect that information. Depending on the provider + destination, this may include an applicable adequacy regulation, recognised contractual safeguards or another lawful transfer mechanism.
5. How long we keep your information
We don’t keep personal information indefinitely just in case it comes in handy.
How long we retain it depends on why it was collected, our legal + contractual obligations and whether we may reasonably need it to establish or defend legal rights.
These are our standard retention periods. We may keep particular information for longer where we have a legal, regulatory or contractual reason to do so, or where it is reasonably required to establish, exercise or defend legal claims. We may also delete or anonymise information sooner where we no longer need it.
When personal information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.
The alternative draft correctly identifies that retention should ultimately be expressed in meaningful categories rather than relying entirely on “as long as necessary”.
6. Cookies + marketing
Cookies + similar technologies
Our website uses cookies + similar technologies to make it work and, depending on your choices, understand how it is used + support other website functionality.
Some technologies are necessary for the website to function.
Others may require your consent.
Where consent is required, you can choose whether to allow those technologies + change your choices through our cookie controls.
For details about the specific cookies + technologies used on this website, what they do + how long they last, see our:
Useful, actually + other email marketing
If you subscribe to Useful, actually or another TDH marketing list, we may use your name, email address, preferences + relevant engagement information to send + manage those communications.
You can unsubscribe at any time by:
clicking the unsubscribe link in any marketing email; or
contacting natty@thedigitalhive.studio.
Unsubscribing from marketing doesn't necessarily mean every record relating to you will be deleted.
For example, we may retain limited information where necessary to record that you have opted out or where we have another lawful reason to keep it.
7. Your data protection rights
Depending on the circumstances, UK data protection law gives you rights over your personal information.
These may include the right to:
ACCESS
Ask for a copy of personal information we hold about you.
RECTIFICATION
Ask us to correct inaccurate information or complete information that is incomplete.
ERASURE
Ask us to delete your personal information in certain circumstances.
RESTRICT PROCESSING
Ask us to restrict how we use your information in certain circumstances.
OBJECT
Object to certain uses of your information, including some processing based on legitimate interests.
DATA PORTABILITY
Ask us to provide certain information in a portable format or transfer it to another organisation where the relevant legal conditions apply.
WITHDRAW CONSENT
Where we rely on your consent, you can withdraw it at any time.
Withdrawing consent does not affect processing that was lawful before you withdrew it.
Not every right applies in every situation, and exemptions may apply.
To exercise any of these rights, contact:
We may need to verify your identity before responding to a request.
Complaints
If you're concerned about how we've handled your personal information, you can contact us at:
You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).
You don't have to contact TDH before making a complaint to the ICO.
8. A few other things worth knowing
SECURITY
We take reasonable technical + organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
No method of storing or transmitting information is completely risk-free, so we cannot promise absolute security.
THIRD-PARTY WEBSITES
Our website may link to websites, platforms or services operated by other organisations.
Once you leave our website, their own privacy practices + policies apply. We aren't responsible for how independent third parties use your information.
CHILDREN'S INFORMATION
Our website + services are primarily intended for businesses, professionals + adults and are not directed at children.
We do not knowingly seek to collect personal information from children through this website.
CHANGES TO THIS POLICY
We may update this Privacy Policy if the way TDH operates, our technology, our data-processing activities or applicable requirements change.
The latest version will always be published on this page, with the date of the most recent update shown at the top.
If a change materially affects how we use your personal information, we'll take appropriate steps to bring it to your attention where required.
9. Questions about your data?
If there’s something in this policy you don’t understand, you’d like to know what information we hold about you or you want to exercise one of your rights, contact us.
The Digital Hive Studio Ltd
Email: natty@thedigitalhive.studio
Registered office: Companies House