Copywriting

You know exactly what you mean.

Other people shouldn’t need the same amount of context.

You know the business.

Why the offer is different. What years of experience have taught you. What you really mean by “support”.

Your customer knows none of that.

They have the words in front of them.

Not what you meant.
Not what you’d explain on a call.
Not the important bit buried halfway down the page.

TELL US WHAT YOU’RE TRYING TO SAY ↓

Copywriting projects from £750 · Full Website Copywriting from £1,997

Words written for

Something important needs communicating.

Maybe it’s your website.

Maybe it’s a sales page that has been sitting in a Google Doc for three weeks because every time you try to explain the offer, you either say far too much...

Or somehow make the most interesting thing about it sound completely ordinary.

Maybe it’s a brochure. A lead magnet. An article. A campaign. A launch.

We work out what needs to be said.

Then we write the words that help it do its job.

Most businesses don’t have a word problem.

They have a decision problem.

When copy isn’t working, it’s tempting to start rewriting sentences.

Punchier headline. More personality. Cleverer offer name.

Perhaps sprinkle in the word transformative until everybody agrees to go home.

But better writing can’t rescue unclear thinking.

Before we decide how to say it, we need to work out what somebody needs to understand, believe + do next.

Because a homepage, sales page, lead magnet, article + ad should not all make the same argument.

So we don’t begin with:

What should the headline say?

We begin with:

What needs to happen in the reader’s mind?

Then we build the copy around that.

Strategy before sentences.

So, what are we writing?

Quite a lot, as it happens.

You shouldn’t have to reverse-engineer our service menu before you can ask us for help.

Tell us what you’re making, what needs communicating + what you need it to do.

We’ll work out the rest.

Website copywriting

Your core website pages, messaging hierarchy, customer journey, conversion + search-informed copy.

Homepage. About. Services. CTAs. Microcopy. The whole “please make the website finally sound like the business”situation.

Full Website Copywriting from £1,997

Sales + landing pages

Focused pages for individual offers, services, campaigns, launches + conversion journeys.

The argument, structure, proof + words somebody needs before “that sounds interesting” becomes “where do I sign?”

Campaign + launch copy

Messaging + copy for launches, promotions + campaigns.

For when one announcement somehow becomes seventeen assets.

Lead magnets + resources

Guides, downloads, workbooks + genuinely useful resources people should actually want to exchange an email address for.

Because FREE PDF is not, by itself, a compelling value proposition.

Brochures + sales collateral

Brochures, service guides, capability documents, presentations + other assets that help somebody understand what you offer.

Preferably without requiring them to read 37 pages first.

Articles + thought leadership

Expert-led articles + longer-form content that builds authority, answers useful questions + gives your thinking room to breathe.

For the ideas that deserve slightly more than a hurried LinkedIn caption.

Funnel + conversion copy

Copy for specific lead-generation + sales journeys, built around what somebody needs at each stage.

Not simply five emails because the funnel diagram had five boxes.

Paid ad copy + creative messaging

Copy + campaign messaging built around the audience, offer + job of the ad.

Paid Ad Copy covers copy + creative messaging rather than paid-ad setup or management.

Something else?

Good.

Tell us what you’re making + what it needs to achieve.

If it’s within our wheelhouse, we’ll scope it properly.

TELL US WHAT NEEDS WORDS →

Marketing + sales copywriting projects from £750

We don’t start with a blank Google Doc.

And hope something clever happens.

Before we write, we work out the audience, argument, objections, proof, structure + job of the copy.

Because a beautifully written sentence is still fairly useless if it’s making the wrong point.

Every project includes the relevant discovery + research, strategic thinking, copywriting, agreed revisions + final handover.

The finished copy is the deliverable.

The thinking is what makes it work.

It should sound like you.

It should also do its bloody job.

No, we won’t make you sound more “professional”.

Unless professional actually sounds like you.

One of the quickest ways to make an interesting business disappear is to give it Website Voice™.

Suddenly nobody works with people. They partner with discerning clients.

Nothing is difficult. It’s a challenge to navigate.

Nobody makes anything. They craft tailored solutions.

And apparently everything is transformative.

We’d rather sound like you on a particularly articulate day.

The version who knows what they’re talking about. Has a point of view. Can explain something complicated without making the reader work unnecessarily hard.

But sounding human doesn’t mean being afraid to sell.

We can make the problem clear without manufacturing insecurity. Build desire without promising somebody an entirely new life by Thursday. Handle objections without treating the reader like they’re waiting to be outsmarted.

And ask for the sale without apologising for having something to sell.

Good copy respects the reader. And still gives them a reason to do something.

The words needed to sound like Alex. Just clearer.

Alex knew her work deeply.

She didn’t need shinier vocabulary or a more “professional” voice.

She needed what she knew, believed + wanted her audience to understand turned into website copy somebody else could actually follow.

“She has an incredible ability to understand someone’s voice, pull out the deeper message, and turn it into copy that connects emotionally and strategically.”

Alexandra Degiorgio — Alexandra Degiorgio Wellness

Website Strategy + Design · Copywriting · Content Strategy · Email Marketing Strategy + Setup · SEO + AI Search · Strategic + Creative Partnership

VIEW THE PROJECT →

Search matters.

Sounding like a search result doesn’t help.

For website copy, articles + search-led content, we consider traditional + AI-powered discovery where relevant.

The job is to make the business easier for search systems to understand without making it stranger for humans to read.

Where visibility is a significant growth priority, deeper SEO + AI Search Strategy can be added.

EXPLORE SEO + AI SEARCH →

And yes, copy affects the design.

Quite a lot, actually.

A three-word statement behaves differently from a paragraph.

Proof needs somewhere to live.

And a lead magnet shouldn’t become 37 pages because nobody thought about how somebody would actually consume it.

Where you need both, Copywriting + Design can be developed together.

The words aren’t poured into boxes. The boxes don’t dictate the argument.

EXPLORE DESIGN →

Sometimes copy isn’t the first problem either.

And we’ll tell you when it isn’t.

If the offer, audience, positioning or direction are still moving, better copy may simply describe the uncertainty more elegantly.

We’d rather not charge you to do that.

We may recommend starting elsewhere.

The right starting point matters more than selling you this particular one.

FIND THE RIGHT PLACE TO START →

Copy Strategy by Natty Bernasconi.

Founder + Strategic Director

The words are the final bit. The thinking comes first.

Natty leads Copywriting at The Digital Hive Studio, bringing together strategy, messaging, customer psychology, voice + search before deciding what the sentence should say.

Founder & Marketing Strategist of The Year — UK 2026
Creator of The Digital Hive Framework™.

MEET NATTY + THE HIVE →

The things you may still be wondering.

Website copy, sales + landing pages, campaigns + launches, lead magnets, brochures + sales collateral, articles + thought leadership, funnel + conversion copy, paid-ad copy + other agreed marketing assets.
If you’re not sure what category your project belongs in, you don’t need to diagnose it before you enquire.
Tell us what you’re trying to make happen. We’ll work out what needs writing.
Marketing + sales copywriting projects begin at £750.
Full Website Copywriting projects begin at £1,997.
Final investment depends on what we’re writing, research required, complexity, length + strategic depth involved.
A focused brochure and a research-heavy website are rather different projects, so we scope the work around what it genuinely requires.
Your proposal will confirm the scope, deliverables, timeline, revisions + investment before you book.
No.
That would make hiring a copywriter a slightly peculiar exercise.
You need to know your business.
Working out what needs communicating, what deserves emphasis + how to say it is part of our job.
It should sound recognisably like your business.
Just clearer.
We use your existing language, conversations, brand material + source content to understand how you naturally communicate.
And if the best explanation currently exists only inside your head?
We know how to get it out.

Search considerations are built into website + search-led copy where appropriate.
That includes considering relevant search intent, language, questions + how clearly search systems can understand the page without turning the copy into something nobody particularly wants to read.
Where organic + AI-search visibility is a significant growth priority, deeper SEO + AI Search Strategy can be added.
Yes.
Copywriting can be commissioned independently.
For Website Copywriting, we’ll structure the finished copy clearly for handover + include hierarchy or layout guidance where useful.
We’re very happy working alongside your existing designer, developer or internal team.
Also yes.
For websites, Copywriting can be commissioned alongside Website Strategy + Design.
For brochures, guides, lead magnets, presentations + other marketing assets, Graphic Design can be added.
Where we're handling both, the copy + design are developed as one connected creative process rather than one being squeezed into whatever the other has already decided.
It depends on what we’re writing.
One focused marketing asset and an entire website require very different levels of research, strategy, writing + refinement.
We’ll confirm the project timeline alongside your scope before you book, including what we’ll need from you + when.
No mysterious six-week disappearance followed by a document with a completely new personality attached.

Looking for ongoing email + social content?

Regular newsletters + ongoing social content sit within our Email Marketing + Social Content Creation services, where strategy, planning, creation + delivery all work together.

If your project crosses more than one service, we’ll join up the work.

EXPLORE EMAIL MARKETING →
EXPLORE SOCIAL CONTENT CREATION →

You don’t need more words.

You need the right words doing the right job.

Something needs explaining.

Selling.

Launching.

Teaching.

Clarifying.

Or making considerably more interesting than the draft currently sitting in Google Docs.

Maybe it’s five website pages.

Maybe it’s one sales page.

Maybe it’s a brochure, campaign, lead magnet or slightly complicated thing that doesn’t fit neatly into a service menu.

We’ll work out what deserves saying. Then we’ll write the thing.

Copywriting · Projects from £750 · Full Website Copywriting from £1,997