The Ecosystem Edit™
The business grew.
The marketing accumulated.
Your website, messaging, content, social media + email are all doing something.
They're just not necessarily doing it together.
The Ecosystem Edit™ is TDH's 14-week guided group implementation programme for service-based founders ready to stop piecing their marketing together + build one clear, connected ecosystem.
One business. One message.
Marketing that finally knows about the rest of your marketing.
No deposit. No obligation. You'll simply hear about it first.
A website you built because you needed a website.
A brand you pulled together along the way.
Social media that somehow became the marketing department.
An email list you send to occasionally.
Or don't have yet.
A few funnels.
Several Canva folders we need never discuss.
Maybe you DIYed most of it.
Maybe you've invested in different bits at different times.
Maybe your business has changed significantly since you made half of those decisions.
None of that means you've done it wrong.
It just means nobody stopped to make sure all the pieces were building the same business.
And now?
Everything's marketing.
Just not necessarily the same business.
Your website says one thing.
Your Instagram talks about something slightly different.
You're creating content but aren't entirely sure what you're trying to become known for.
Email is somewhere between “I really should do that” and “I sent one in March.”
Your offers make sense to you, but explaining how they all fit together takes a small TED Talk.
Or maybe everything looks perfectly respectable individually.
It just doesn't quite feel like the same business.
You don't need to burn it all down.
You need to work out what stays, what changes + what's missing.
Because your potential client doesn't experience your website, Instagram, emails, offers + sales process as separate marketing tasks.
They experience you.
And every piece is teaching them something about who you are, what you do, why it matters + whether you're the person they want to work with.
That's the edit.
We look at what you're selling, who needs it, what they need to understand, what you want to become known for + whether the marketing around it actually supports any of that.
Then we decide what stays.
What changes.
What's missing.
And, importantly, we actually build it.
What we’ll work through
Six parts.
One connected ecosystem.
01 — Brand foundations
Before we make more marketing, we work out what it's all supposed to be saying.
Get clearer on your audience, positioning, offers + what you want your business to become known for.
Not a 47-page brand strategy destined for a folder.
The foundations you'll actually use to make decisions everywhere else.
03 — Website + Squarespace
The bit that's been “fine for now” since 2023? We're dealing with it.
Plan + build a simple, strategic Squarespace website around the business you've just clarified.
Whether you're refining what you already have or finally building something that does more than technically exist on the internet.
05 — Email marketing
Because your relationship with potential clients shouldn't disappear when they close Instagram.
Build the foundations for turning attention into an ongoing relationship beyond social media.
Whether you're already emailing your list, occasionally remembering it exists or currently wondering whether seventeen subscribers technically counts as a list.
(It does.)
02 — Messaging
Stop rewriting who you are every time you open a blank page.
Build the core messages, perspectives + ideas your marketing needs to keep reinforcing, so your website, content + emails start sounding like they belong to the same business.
And people start remembering what you want to be known for.
04 — Content + social media
No more opening Instagram and wondering what on earth you're supposed to say today.
Create a clearer system for what you talk about, where you talk about it + what each piece of content is actually there to do.
Less content for content's sake.
More reinforcement, recognition + movement.
06 — Integrate + move forward
This is where everything gets introduced to everything else.
Connect the pieces into a marketing ecosystem you can actually keep using after the programme ends.
So the next time you create a page, post, offer or email, you're not starting from zero.
You know what it belongs to.
Foundations → Messaging → Website → Content → Email → Integration
Not six separate marketing projects.
Six parts of the same business.
You probably don't need another marketing course.
You need to know what matters. Then actually build it.
The Ecosystem Edit™ isn't a watch-it-and-good-luck-with-that course. It's guided implementation: 14 weeks to make the decisions, build the core pieces, get feedback + actually put your ecosystem together.
Because your business needs a marketing system.
Your brain shouldn't have to be the marketing system.
Two ways to join
Choose how much support you want around the work.
Core
Guided group implementation.
The complete Ecosystem Edit™ programme with group teaching, implementation support, feedback + workshopping as you build your ecosystem alongside a small group of other founders.
VIP
More individual eyes on your business.
Everything in Core, with closer individual feedback + implementation support, particularly around your Squarespace website + priority marketing assets.
Full Core + VIP inclusions, investment + payment options will be shared with the waitlist before enrolment opens.
Created by Natty Bernasconi
I don't think you need more marketing.
You need your marketing to work better together.
The Ecosystem Edit™ brings together the strategy behind The Digital Hive Framework™ + everything I've learned from years of working with, coaching + training founders, into one guided programme designed to help you actually implement it.
Founder & Marketing Strategist of The Year — UK 2026
A small group.
On purpose.
The next cohort will be kept small enough for useful feedback, workshopping + actual eyes on what you're building.
Small enough that we can know your business. And notice when you've disappeared down a Squarespace rabbit hole because you've spent 43 minutes deciding whether a button needs to move four pixels to the left.
Because generic advice is easy. Useful feedback needs to know what you're actually building.
Join the waitlist.
Be first to know when The Ecosystem Edit™ opens.
Get the dates, investment + Core and VIP details before enrolment opens publicly.
No deposit. No obligation. No mystery countdown timer.
Just first dibs when there's something worth telling you.
From founders who’ve been there
The things you may still be wondering.
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No.
If you already have one, you may be refining or rebuilding what's there.
If you don't, you'll be guided through creating the core Squarespace website your business needs.
VIP includes closer individual Squarespace implementation support + feedback.
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You will be in extremely good company.
You don't need to arrive with professionally written messaging, a beautifully mapped customer journey + a sophisticated email funnel.
That's rather the point.
You do need a real business, genuine expertise + an offer to build from.
We'll work through the strategic foundations first so you're not simply making the existing DIY marketing prettier.
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No.
The Ecosystem Edit™ is a guided implementation programme, not a done-for-you service.
You'll build the core pieces with our strategy, frameworks, teaching, feedback + support around you.
If what you actually want is somebody to take the implementation off your plate, our done-for-you services will probably make more sense.
EXPLORE TDH SERVICES →
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The next cohort is currently being finalised.
Dates, investment + Core/VIP payment options will be shared with the waitlist first, before enrolment opens publicly.
Your marketing doesn't need another random tactic.
It needs to start working together.
The Ecosystem Edit™
14 weeks · Guided implementation · Core + VIP options
The next cohort is coming.
No deposit. No obligation. No mystery countdown timer.