MARKETING STRATEGY + CONSULTING
A collection of good marketing decisions is not automatically a direction.
There are more things that could matter than anybody has decided should.
Let's work out what deserves your attention.
UNTANGLE™ Strategic Sessions · Marketing Strategy · Ongoing Strategic Consulting
Strategic thinking for
BEFORE WE DECIDE WHAT TO DO.
The thing that looks wrong isn't necessarily the thing that's wrong.
The website.
SEO.
Content.
Email.
The offer you keep meaning to sort.
That idea somebody mentioned on Tuesday that now feels weirdly urgent.
None of them is necessarily the problem.
THE SYMPTOM ISN'T ALWAYS THE SOURCE.
A tired website can look like a design problem.
Content becoming harder to create can look like a creativity problem.
Slow enquiries can look like a visibility problem.
But sometimes the website has simply outgrown the positioning underneath it.
Or content is difficult because nobody decided what the business actually wants to be known for.
And more traffic?
Not particularly useful if people don't understand what they've found.
The symptom tells us where you noticed the problem.
Not necessarily where it began.
Which is why the thing you came in asking for isn't automatically the thing I'll recommend.
Useful, really.
SOUND FAMILIAR?
Maybe...
→ The business has grown, but the marketing still belongs to an earlier version of it.
→ You're considering a rebrand, website or significant investment + want to know whether it's actually the right next move.
→ You're doing plenty of marketing, but struggling to see what any of it is building towards.
→ There are more opportunities than capacity + everything currently feels important.
Or perhaps the situation is considerably less tidy than that.
Even better.
Bring me the complicated version.
That's usually where the useful bit is hiding.
THREE WAYS TO WORK TOGETHER.
Start with the size of the question.
One strategic question doesn't necessarily need a six-week engagement.
And one 90-minute session cannot responsibly sort out an entire marketing strategy.
So, how much needs figuring out?
01 — UNTANGLE™
One question.
Far too much brain space.
90-minute Strategic Session · £450
You know the one.
The decision you've reopened seventeen times, discussed with three different people + somehow become less certain about.
Maybe it's the website. The offer. Slower enquiries. Or which of several perfectly sensible ideas actually deserves doing.
Bring me that.
I'll review the relevant parts of the business beforehand.
Then we'll spend 90 minutes working out what's actually going on, what matters + what you do next.
And if we discover you've been trying to answer the wrong question?
Even better.
YOU'LL LEAVE WITH
→ 90 minutes of focused strategic thinking
→ The relevant homework done before you arrive
→ Session recording
→ A concise Strategic Priorities document
→ Clear recommendations + next steps
No coaching call. No thinly disguised pitch for something bigger.
Just paid strategic thinking around the thing you need to decide.
£450
02 — Marketing Strategy
When it's not one thing.
It's all the things talking to each other.
The website is involved.
So is the positioning.
The offers could probably do with a conversation.
Content has lost the plot slightly.
And somebody has suggested LinkedIn.
Obviously.
At this point, another tactic is not going to save you.
You need a direction.
We look across the parts of the business that actually matter:
Positioning · Audience · Offers · Messaging · Customer journey · Channels · Content · Priorities
Maybe all of them.
Probably not.
That's rather the point.
We're not filling eight strategy sections because eight strategy sections exist.
We're working out what your business needs to decide, what should happen first + what can quite happily wait.
You leave knowing what matters, what happens next + why.
Not 84 theoretically excellent ideas competing for Monday morning.
From £1,995
03 — Ongoing Strategic Consulting
Plenty of people doing things.
Somebody still needs to look at the whole thing.
You may already have a marketing manager, designer, VA, developer, SEO specialist, social media manager or agency.
Excellent.
Good decisions made separately can still send a business in completely different directions.
That's where I come in.
Ongoing Strategic Consulting keeps a senior strategic brain close to the business, questioning priorities, reviewing decisions + connecting the work already happening.
DEPENDING ON WHAT'S GOING ON
→ Regular private strategy sessions
→ Review of priorities, plans + significant decisions
→ Strategic input around offers, campaigns + customer journeys
→ Guidance alongside your existing team + specialists
Think strategic brain alongside your team.
Not another pair of hands.
Need the thinking and multidisciplinary implementation?
That's our Strategic + Creative Partnership.
From £995/month
ONE SMALL REQUIREMENT.
Strategy should change what happens next.
Otherwise it's just a very attractive PDF.
You know the one.
Excellent observations.
Beautiful diagrams.
Approximately enough recommendations to occupy a marketing department until 2034.
Everyone agrees it's brilliant.
It gets saved in the shared drive.
Nobody quite knows what to do on Monday.
We're not interested in making one of those.
Strategy has to survive contact with the actual business: your capacity, team, budget + commercial priorities.
Sometimes the smartest decision is doing something new.
Sometimes it's leaving something perfectly good alone.
Because good work commissioned in the wrong order can still be very expensive.
The thinking works in practice.
Anne knew the value of her work.
The problem was that the marketing was trying to communicate too much of it, to too many people, at once.
“Before working with Natty, I struggled with clarity. I couldn't articulate who my audience was or what message would truly resonate with them...
Working with Natty changed everything. She helped me cut through with insight and depth to identify exactly who needs what I offer.”
Anne Binning — Vibrational Fitness Training
Marketing Strategy + Consulting · Website Design, Strategy + Copywriting · Brand Strategy, Messaging, Identity + Design · SEO + AI Search
SEE MORE OF OUR WORK →
Strategy led by Natty Bernasconi.
Founder + Strategic Director
More than a decade working across marketing strategy, positioning, messaging, websites, content, search + customer experience, alongside training thousands of entrepreneurs + advising businesses at different stages of growth.
That breadth matters.
Because my job isn’t to know the answer before I look at the business.
It’s to know what to question + when the obvious answer deserves another look.
Founder & Marketing Strategist of The Year — UK 2026
Creator of The Digital Hive Framework™.
A few things you might reasonably be wondering.
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Marketing strategy determines what your marketing needs to achieve, who it needs to reach, what people need to understand + which decisions and channels are most likely to support those goals.
At The Digital Hive, we also look at how positioning, offers, messaging, brand, website, search, content + customer experience affect one another rather than treating each as a separate plan.
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UNTANGLE™ is a focused 90-minute strategic session for one particular question, decision or problem.
A Marketing Strategy is a deeper bespoke engagement for businesses that need to make several connected decisions + establish a wider direction.
Not sure which one you need?
Tell us what’s happening. We’ll recommend the appropriate starting point.
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UNTANGLE™ is £450.
Bespoke Marketing Strategy engagements begin at £1,995, depending on depth + scope.
Ongoing Strategic Consulting begins at £995/month.
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Absolutely.
Strategic Consulting can sit alongside an internal team, freelancers, specialist partners or another agency.
The aim isn’t to replace good people.
It’s to make sure the decisions their work supports make sense together.
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Yes, where it makes sense.
The Digital Hive works across brand, websites, copy, SEO + AI search, content, social media, email + design, so we can provide specialist implementation where the strategy identifies a genuine need.
You’re not required to use us for it.
The strategy does not come with a shopping list conveniently containing everything we sell.
Bring me the complicated version.
You don’t need to know whether you need UNTANGLE™, a full Marketing Strategy or ongoing Strategic Consulting before you get in touch.
You just need to know that something needs figuring out.
Tell us what’s happening, what’s changed, what you’ve already tried + the thing that still isn’t quite making sense.
We’ll work out the right strategic starting point from there.
Not sure which option you need? You don’t need to choose before enquiring.
Tell us what’s going on.
You don’t need to have worked out what the problem is, which service you need or how to explain it perfectly.
Give us the messy version. We’ll ask the useful questions from there.
You won't be judged on how beautifully you fill this in. We just need enough to understand where you're at.