Marketing Strategy + Consulting
A collection of good marketing decisions is not automatically a direction.
The website is being worked on.
Someone is thinking about SEO.
Instagram needs feeding.
There’s an email list you keep meaning to do something with.
Three offers. Two possible launches. Approximately seventeen ideas sitting in Notes.
Nothing is necessarily wrong.
There are simply more things that could matter than anybody has decided should.
Strategic thinking for
You’re probably not short of ideas.
You’re short of certainty about which ones deserve to become decisions.
As a business grows, “What could we do?” becomes a fairly useless question.
There are plenty of answers.
The better one is:
What deserves to matter now?
Strategy decides which things get to win.
And, occasionally more importantly, what can be left alone.
The problem is not always where it has appeared.
A quiet inbox looks like a visibility problem.
A tired website looks like a design problem.
Content becoming harder to create looks like a creativity problem.
Sometimes that’s exactly what it is.
Sometimes it isn’t.
The website may be struggling because the positioning underneath it has changed.
Content may feel impossible because nobody has decided which ideas the business actually wants to own.
More traffic may simply introduce more people to an offer they still don’t quite understand.
The symptom tells us where you noticed the problem. It doesn’t necessarily tell us where the problem began.
Which is why the thing you came in asking for isn’t automatically the thing we’ll recommend.
You might be here because...
→ The business has grown, but the marketing still belongs to an earlier version of it.
→ You’re considering a rebrand, website or significant investment + want to know whether it’s actually the right next move.
→ You’re doing plenty of marketing, but struggling to see what any of it is building towards.
→ There are more opportunities than capacity + everything currently feels important.
Or perhaps the situation is considerably less tidy than that.
Even better.
Bring me the complicated version.
That’s usually where the useful bit is hiding.
Three ways to work together.
One strategic question doesn’t necessarily need a six-week engagement.
And one 90-minute session cannot responsibly sort out an entire marketing strategy.
So we start with the size of the question.
01 — UNTANGLE™
For the question that’s been taking up far too much brain space.
90-minute Strategic Session · £450
Perhaps you’re deciding whether to rebuild the website. Restructure an offer. Work out why enquiries have slowed. Or choose between several perfectly sensible next moves.
I review the relevant parts of the business beforehand.
Then we spend 90 minutes working out what’s actually going on + what you should do about it.
The session stays focused.
The thinking doesn’t have to.
And if the original question turns out not to be the real question?
Useful.
Your session includes
→ Focused pre-session strategic questionnaire
→ Review of relevant materials before we meet
→ 90-minute private strategy session
→ Session recording
→ Concise Strategic Priorities document with recommendations + next steps
This isn’t a coaching call or a disguised sales conversation.
It’s paid strategic thinking around a real business decision.
£450
02 — Marketing Strategy
When the question is bigger than one decision.
Bespoke Marketing Strategy · From £1,995
Sometimes there isn’t one obvious thing to fix.
The website is involved. So is the positioning. The offers could probably do with a conversation. Content isn’t quite sure what it’s meant to be saying.
And everybody has a different opinion about what should happen first.
At that point, you don’t need another tactic.
You need a direction.
We look across the parts of the business that matter — which might include:
Positioning · Audience · Offers · Messaging · Customer journey · Channels · Content · Priorities
Not every strategy needs every marketing thing.
That’s rather the point.
The work is shaped around the decisions your business actually needs to make.
You leave knowing what matters, what happens next + why.
Not 84 theoretically excellent ideas competing for Monday morning.
From £1,995
03 — Ongoing Strategic Consulting
When you don’t need another pair of hands.
You need someone looking at what all the hands are doing.
From £995/month
You may already have a marketing manager, VA, designer, developer, copywriter, social media manager, SEO specialist or agency.
Excellent.
Good decisions made separately can still send a business in completely different directions.
Ongoing Strategic Consulting keeps senior strategic thinking close to the business — questioning priorities, reviewing decisions + connecting the work already happening.
Depending on what you need, that might include:
→ Regular private strategy sessions
→ Review of priorities, plans + significant decisions
→ Strategic input around offers, campaigns + customer journeys
→ Guidance alongside your existing team + specialists
Think strategic brain alongside your existing team, rather than another person producing things.
If you need The Digital Hive to provide both the thinking and multidisciplinary implementation, our Strategic + Creative Partnership will probably be the better fit.
From £995/month
Strategy should change what happens next.
Otherwise it’s just a very attractive PDF.
You know the one.
Excellent observations. Beautiful diagrams. Approximately enough recommendations to occupy a marketing department until 2034.
Everyone agrees it’s brilliant.
It gets saved in the shared drive.
Nobody quite knows what to do on Monday.
We’re not interested in making one of those.
Strategy has to survive contact with the actual business — your capacity, team, budget + commercial priorities.
Sometimes the smartest decision is doing something new.
Sometimes it’s leaving something perfectly good alone.
Because good work commissioned in the wrong order can still be very expensive.
The thinking works in practice.
“Before working with Natty, I struggled with clarity. I couldn't articulate who my audience was or what message would truly resonate with them... Working with Natty changed everything. She helped me cut through with insight and depth to identify exactly who needs what I offer.”
Anne Binning — Vibrational Fitness Training
Strategy led by Natty Bernasconi.
Founder + Strategic Director
More than a decade working across marketing strategy, positioning, messaging, websites, content, search + customer experience, alongside training thousands of entrepreneurs + advising businesses at different stages of growth.
That breadth matters.
Because my job isn’t to know the answer before I look at the business.
It’s to know what to question + when the obvious answer deserves another look.
Founder & Marketing Strategist of The Year — UK 2026
Creator of The Digital Hive Framework™.
A few things you might reasonably be wondering.
-
Marketing strategy determines what your marketing needs to achieve, who it needs to reach, what people need to understand + which decisions and channels are most likely to support those goals.
At The Digital Hive, we also look at how positioning, offers, messaging, brand, website, search, content + customer experience affect one another rather than treating each as a separate plan.
-
UNTANGLE™ is a focused 90-minute strategic session for one particular question, decision or problem.
A Marketing Strategy is a deeper bespoke engagement for businesses that need to make several connected decisions + establish a wider direction.
Not sure which one you need?
Tell us what’s happening. We’ll recommend the appropriate starting point.
-
UNTANGLE™ is £450.
Bespoke Marketing Strategy engagements begin at £1,995, depending on depth + scope.
Ongoing Strategic Consulting begins at £995/month.
-
Absolutely.
Strategic Consulting can sit alongside an internal team, freelancers, specialist partners or another agency.
The aim isn’t to replace good people.
It’s to make sure the decisions their work supports make sense together.
-
Yes, where it makes sense.
The Digital Hive works across brand, websites, copy, SEO + AI search, content, social media, email + design, so we can provide specialist implementation where the strategy identifies a genuine need.
You’re not required to use us for it.
The strategy does not come with a shopping list conveniently containing everything we sell.
Bring me the complicated version.
You don’t need to know whether you need UNTANGLE™, a full Marketing Strategy or ongoing Strategic Consulting before you get in touch.
You just need to know that something needs figuring out.
Tell us what’s happening, what’s changed, what you’ve already tried + the thing that still isn’t quite making sense.
We’ll work out the right strategic starting point from there.
Not sure which option you need? You don’t need to choose before enquiring.
Tell us what’s going on.
You don’t need to have worked out what the problem is, which service you need or how to explain it perfectly.
Give us the messy version. We’ll ask the useful questions from there.
You won't be judged on how beautifully you fill this in. We just need enough to understand where you're at.