Meet Natty
Natty Bernasconi
Marketing strategist. Creative director. Copywriter. Speaker. Founder.
Founder + Strategic Director of The Digital Hive Studio. Creator of The Digital Hive Framework™ + Neurodivergent Marketing™.
I've spent more than a decade working across marketing, brand, content, websites, copy, strategy + the bits in between that don't always come with a neat job title.
Which has made me increasingly suspicious of treating any of them as separate things.
Because a website problem is sometimes a messaging problem.
A content problem can be a positioning problem.
And “we need better marketing” can unravel into something entirely different once you start asking the right questions.
That's usually the bit I'm most interested in.
I founded The Digital Hive to create the kind of studio I kept wishing existed: one that could look beyond the thing somebody arrived asking for and see what else it was connected to.
Today, I lead the strategic + creative direction across the Hive, bringing the right specialist brains into the work when + where they're needed.
My job isn't simply to answer the brief.
It's to work out whether we're asking the right question in the first place.
10+ Years
Marketing + digital business
1,500+
Entrepreneurs trained
75+
Brands supported
5,000+
Community built
Multi-award Winning
Founder + studio
University
Speaker
I tend to notice what else is going on.
I didn't start my career intending to become somebody who thought about businesses as interconnected systems.
I just kept ending up in enough different corners of them to notice that they were.
My background has taken me through strategy, social media, content, websites, copywriting, brand, creative direction, digital products, education + business.
And the longer I worked across them, the harder it became to pretend that what happened in one place stayed there.
A client would ask for marketing help and we'd end up talking about positioning.
A website project would expose something in the offer.
Content would reveal that nobody had quite decided what the business wanted to be known for.
Eventually, the pattern became impossible to ignore.
The thing somebody asks you to work on isn't always the thing you need to start with.
That's the thinking that eventually became The Digital Hive Framework™ — and it still shapes the way I approach every project now.
I don't think in deliverables particularly well. I think in connections.
Which is probably inconvenient if you wanted me to simply nod at the brief.
Very useful if you want somebody to notice what the brief missed.
Some ideas got too big for my Notes app.
A mildly inconvenient side effect of spending years questioning how marketing is supposed to work is that occasionally, the questions turn into entire bodies of thinking.
These are some of mine.
THE DIGITAL HIVE FRAMEWORK™
Because the thing that looks wrong isn't always the thing that's wrong.
A six-lens methodology for looking across a business before deciding what needs fixing — connecting strategy, brand, messaging, experience, visibility + evolution rather than treating them as separate jobs.
NEURODIVERGENT MARKETING™
Your marketing shouldn't require a different brain to run it.
My thinking around what changes when we stop designing marketing around rigid routines, relentless consistency + systems built for somebody else's brain.
Because a strategy isn't particularly clever if the person it's designed for can't actually work with it.
HUMAN-FIRST MARKETING
There is still a person on both sides of the strategy.
AI can make marketing faster. Automation can make it easier. Data can make it smarter.
None of them make the human at the other end less human.
This is where I explore what should change as technology does — and what probably shouldn't.
I've worked in enough corners of marketing to stop believing they're separate.
Strategy. Content. Social. Websites. Copy. Brand. SEO. Digital products. Education. Creative direction.
I've written the copy, built the websites, taught the marketing, directed the creative + sat inside businesses trying to work out why something that should be working… wasn't.
And after a while, you notice something.
The interesting problems rarely belong to one department.
That's what the breadth gives me now: the ability to move between the detail + the bigger picture — and spot when the thing we're looking at isn't actually where the problem began.
Apparently, other people noticed.
Press + Awards
My work as a marketer + founder has received national + international recognition, including:
Invited and recognised for leadership & contribution of women in business, women in leadership + neurodiversity:
I'm most interested in the conversations that don't stay neatly in one lane.
Where marketing meets how people actually think, behave, work + build businesses.
Where AI changes the rules. Where neurodivergence changes the assumptions. Where the way we've always done something turns out to be a surprisingly good reason to question it.
I speak on connected marketing, Neurodivergent Marketing™, ADHD + entrepreneurship, Human-First Marketing, founder-led visibility, AI + search, women in business + leadership.
Available for keynotes, panels, podcasts, workshops, webinars + selected expert commentary.
A home for the thoughts that won't leave me alone.
The Hive Mind
Some ideas become frameworks.
Others become articles because they've been rattling around my brain for long enough that everybody else deserves to hear about them too.
The Hive Mind is where I write about marketing, strategy, neurodivergence, AI, brand, business + whatever question I can't quite leave alone that week.
Less “five marketing trends you need to know.”
More:
“Hang on. Why are we all doing it like this?”
Want my brain on your business?
You don't need to arrive knowing whether you need strategy, a website, copy, content, a brand rethink — or something you haven't quite put your finger on yet.
That's rather the point.
Tell me what's happening.
Tell me what's changed.
Tell me what isn't working, what feels off, what you're trying to build + the thing you've already tried three times.
We'll work out what the actual question is from there.
Connect with Natty
LinkedIn →
Instagram →
Speaking + Media →
Press Kit →
The Hive Mind →
