Ongoing Email Marketing
Email marketing has an annoying habit of needing another email.
The strategy can be excellent.
The welcome sequence can be happily doing its thing.
The list can be growing.
And still, at some point this week, somebody has to decide what to send.
Then write it.
Build it.
Check it.
Schedule it.
And remember to do the whole thing again next time.
That is the bit we take responsibility for.
Planning, copywriting, building, scheduling + improving your emails so the channel keeps moving without “write newsletter” becoming a permanent fixture on your to-do list.
Ongoing Email Marketing · From £750/month · 3-month minimum
Emails we've actually sent
Because “we should email more consistently” isn’t really a plan.
Most businesses don’t stop emailing because they’ve suddenly decided email marketing is a terrible idea.
It just keeps sliding down the list.
Client work happens. Orders need fulfilling. The launch gets busy. Instagram needs something. Somebody goes on holiday.
And Thursday’s newsletter quietly becomes:
“We’ll send one next week.”
Until next week becomes next month.
Or you get the other version:
Nothing.
Nothing.
Nothing.
WE’RE LAUNCHING.
Five emails.
Back to nothing.
But this isn’t a monthly email factory either.
We don’t write emails simply because the calendar says you’re due one.
Sometimes there’s something genuinely useful to say. An offer needs explaining. A launch needs supporting. A question keeps coming up. There’s a story worth telling.
And sometimes?
The smartest thing we can do is not send another email just to fill a slot.
We plan around what’s happening in your business, what your audience needs + what email actually needs to achieve.
Useful first. Consistent second.
What we take care of.
The planning. The writing. The building. The “wasn’t there meant to be an email going out today?”
Monthly email planning
What we’re sending, when, why + how it connects to everything else happening in the business.
So Thursday’s newsletter doesn’t begin life at 4:47pm on Thursday.
Email copywriting
Human, brand-aligned email copy built around your audience, offers + what actually deserves saying.
Not generic newsletter copy with your name pasted into the sign-off.
Build + scheduling
Approved emails formatted, checked + scheduled inside your email marketing platform.
Links checked. Buttons behaving. Email actually leaving the building.
Sales + campaign support
Email campaigns supporting your offers, launches, events, products + services when there’s something worth getting behind.
Content connection
Connecting email with your wider marketing, content + campaigns rather than leaving it to operate in its own little universe.
Performance + optimisation
Looking at what subscribers open, click + respond to, then carrying what we learn into the next round.
Because every month should make the next one smarter.
Ongoing email marketing · from £750/month
Your starting package includes monthly email planning, up to 4 emails per month, copywriting, build + scheduling, performance review + ongoing optimisation.
3-month minimum.
Need a higher sending frequency, a launch, new nurture sequence, re-engagement campaign or additional automation? We’ll scope that around what you actually need rather than quietly squeezing twelve extra emails into a retainer designed for four.
You’ll know what’s included before we start.
We won’t become a stranger pretending to be you in somebody’s inbox.
If an email is written from your name, it should still sound like you.
You give us the ideas, expertise, opinions + context.
We turn them into emails worth sending.
You stay present in the marketing.
You just don’t have to write every word of it yourself.
The emails stopped being something they meant to get around to.
Alexandra has no shortage of expertise.
The challenge was consistently turning that expertise into emails her audience would actually want to read, while keeping the voice, depth + thinking recognisably hers.
So rather than waiting for Alex to find time to turn every idea into a finished newsletter, TDH became the bridge between the two.
“She has an incredible ability to understand someone’s voice, pull out the deeper message, and turn it into content that connects emotionally and strategically.”
Alexandra Degiorgio — Alexandra Degiorgio Wellness
Website Copywriting · Content Strategy · Email Marketing Strategy + Setup · Strategic + Creative Partnership
SEE MORE OF OUR WORK →
One thing before we start.
The foundations need to make sense first.
Ongoing execution works considerably better when there’s a clear strategy behind it.
Strong, current email foundations?
Brilliant. We can work from them.
A list but no clear subscriber journey, outdated automations or several years of email marketing held together by hope?
We may recommend starting with Email Marketing Strategy + Setup first.
Not because everybody needs to buy two services.
Because writing more emails won’t fix a system that doesn’t make sense.
Email Marketing Strategy + Setup · Projects from £1,295
Email Marketing led by Natty Bernasconi.
I don’t think consistency means sending something because it’s Thursday.
Sometimes the business has something important to say.
Sometimes your audience has a question worth answering.
Sometimes an offer needs a little more help being understood.
The job is knowing which is which.
I lead TDH’s ongoing email planning + copy, connecting what lands in the inbox to what’s actually happening across the business.
Useful first. Consistent second.
Founder & Marketing Strategist of The Year — UK 2026
Creator of The Digital Hive Framework™.
The things you may still be wondering.
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Ongoing Email Marketing starts from £750/month, with a three-month minimum.
Your starting package includes monthly email planning, up to four emails per month, email copywriting, build + scheduling, performance review + ongoing optimisation.
Higher sending frequencies, regular launches + more complex requirements can be scoped around what your business actually needs.
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Not necessarily.
If you already have a strong, current email strategy + foundations that work properly, we’ll review what exists and may be able to move straight into ongoing support.
If the strategy, subscriber journey or foundations are missing or outdated, we’ll recommend fixing those first.
Writing more emails won’t fix a system that doesn’t make sense.
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We currently work with Mailchimp, Flodesk + Kit.
Using something else? Tell us when you enquire + we’ll confirm whether we can support it.
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Our starting package includes up to four emails per month.
If your business needs a higher sending frequency, we’ll agree a different monthly scope rather than pretending four is a magical universal number.
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Regular campaign support can be built into your agreed monthly scope where appropriate.
Larger launches, additional nurture sequences, re-engagement campaigns or extra automations may be quoted separately.
We won’t quietly squeeze twelve extra emails into a retainer designed for four.
You’ll know what’s included before the work begins.
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Yes.
We agree the direction, write the copy + give you the opportunity to review and approve it before anything is scheduled.
You’re outsourcing the work.
Not your voice or your judgement.
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Both of us.
We’ll plan strategically around your offers, audience, wider marketing + what’s happening in the business.
You’ll give us the expertise, updates, opinions, stories + context we can’t manufacture from the outside.
Then we’ll turn that raw material into emails worth sending.
No monthly homework assignment asking you to write the newsletter before we write the newsletter.
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Yes. Ongoing Email Marketing has a three-month minimum.
That gives us enough time to understand your audience, establish a useful rhythm, gather meaningful performance information + improve what we’re doing.
Rather than judging the entire channel on two newsletters + an open rate.
You probably don’t need another recurring marketing task.
You need the one you already have to actually get done.
Email works best when it isn’t only remembered during a launch.
When useful ideas actually make it to the inbox.
When offers get the support they deserve.
When somebody is paying attention to what readers respond to.
And when it keeps moving while you’re busy running the business it’s supposed to be marketing.
You bring the expertise, ideas + things worth talking about.
We’ll turn them into emails worth opening.
Ongoing Email Marketing
From £750/month · 3-month minimum
Hand over the emails.
You don’t need next month’s subject lines, a beautifully organised content calendar or four finished newsletter ideas.
Tell us what’s happening in the business. We’ll work out what deserves sending.
No need to write next month’s emails before enquiring about us writing next month’s emails. That would rather defeat the point.