Social Media Content Creation
You don’t need somebody to pretend to be you.
You need somebody brilliant at turning what you know into content.
You have the expertise.
The opinions. The stories. The client conversations that would make excellent posts if somebody actually had time to turn them into one.
What you probably don’t have is endless capacity for hooks, captions, carousels, Reels, graphics, scheduling + another Tuesday afternoon wondering what needs posting.
Because:
“What should I post today?” is a surprisingly expensive question to keep answering from scratch.
TDH turns your expertise, ideas + approved social strategy into thoughtful, recognisable content. Planned, written, designed, edited + ready to go.
So you can stay visible without becoming the entire content department.
Social Media Content Creation from £1,250/month · 3-month minimum
Ideas we've put to work for
Your content can be outsourced.
Your point of view can’t.
There’s a version of outsourced social media content that technically does the job.
The calendar is full. The captions contain the right industry words. The graphics look perfectly nice.
And the whole thing could belong to absolutely anyone.
We’re not particularly interested in making that.
The best raw material is usually already inside the business:
What you know. What clients keep asking. What you disagree with. What you notice before other people do.
Our job is to find it + turn it into content with structure, purpose + somewhere useful to go.
That might start with rough ideas, voice notes, conversations, existing content, business updates, client questions or footage.
You bring the expertise.
We make sure it actually becomes content.
And no, we’re not going to save you time by asking for twelve fully formed post ideas every month.
That would rather defeat the point.
First, we need somewhere to point it.
Good content still needs a strategy.
Every ongoing content engagement works from an approved, current Social Media Strategy.
Already have one? We’ll work from it.
Needs refreshing? We’ll tell you.
Don’t have one? We’ll start there.
You don’t need Content Strategy first. Social Media Strategy gives the content its direction; we take it from there.
Social Media Strategy projects from £995
What we take off your plate.
The planning. The words. The design. The editing. The “has anybody actually scheduled that?”
Exactly what we handle depends on your strategy, platforms + agreed scope.
But this is where Social Media Content Creation becomes considerably more useful than another folder of ideas waiting for you to turn them into something.
Content planning
We plan what deserves to be created each month, why it matters + how it supports your wider social media strategy.
That means looking at current priorities, offers, audience needs, business activity + the messages your brand needs to keep reinforcing.
Not filling twelve boxes because there happen to be twelve spaces in the calendar.
Social media copywriting
Hooks, captions, calls to action + on-creative copy written around your voice, audience + strategic direction.
The aim isn’t to make you sound like a social media copywriter.
It’s to make the content sound recognisably like you.
Content design
Carousels, graphics + other agreed designed social content that actually looks like it belongs to your brand.
Not a different Canva personality every Tuesday.
Your visual identity, messaging + content should feel like they’ve met before.
Short-form video editing
Agreed editing of client-supplied footage into polished short-form social media content.
Depending on scope, that might include selecting footage, structuring the edit, on-screen text + preparing the content for the relevant platform.
You provide the raw material. We make it considerably more publishable.
Social search + discoverability
Social media is increasingly a place people actively search, not simply scroll.
We consider relevant keywords, captions, on-screen text, profile optimisation + platform-specific discovery behaviour so the right content has a better chance of being found by the right people.
Without turning every caption into something written primarily for an algorithm.
Social media scheduling
Once content is approved, we prepare + schedule it to the agreed platforms where scheduling is included in your scope.
So the finished post doesn’t spend another fortnight sitting in a folder called FINAL_FINAL_v3.
Review + optimisation
We review what happened, what mattered + what the useful information tells us about what to do next.
That might mean looking at content performance, audience response, discoverability, engagement, clicks, enquiries or other relevant measures identified in your Social Media Strategy.
Not simply reporting whichever number went up most impressively.
Because each month should make the next one smarter.
Two ways to get the content out of your head.
How much help do you need getting it out?
Social Media Content Creation
You bring the expertise.
We turn it into content.
From £1,250/month · 3-month minimum
For businesses with plenty of knowledge, ideas + raw material who want the ongoing planning, writing, designing, editing + scheduling taken off their plate.
Typically up to 12 core pieces of social content per month, with the exact mix shaped by your Social Media Strategy.
We’re not creating twelve arbitrary things because the package happens to contain twelve boxes.
Best for: You have the thinking. You need somebody to consistently turn it into excellent content.
Content Partnership
The thinking is there.
Getting it out is the problem.
From £1,750/month · 3-month minimum
For founders + experts who need us closer to the creative process, with deeper content extraction, editorial development + creative input.
That might mean dedicated extraction sessions, campaign + launch support, multi-platform adaptation or more complex content production.
More support doesn’t simply mean more posts.
It means greater access to the thinking behind them.
Best for: You know there's a lot in your head worth saying. You want a creative partner who knows how to get to it.
We can write the post.
We can’t have the relationship for you.
There are still things we need from you.
Your expertise. Current business context. Agreed raw materials. And approval before anything goes live.
But there’s one thing we deliberately leave with you.
The relationship.
When somebody leaves a thoughtful comment, replies to a Story or sends a genuine DM because something resonated, they think they’re talking to you.
For founder-led + expert-led brands, those conversations matter.
So TDH doesn’t provide community management or engagement performed as though we are you.
We’ll create content designed to give people a reason to start the conversation.
You get to continue it.
Content that actually made it out of somebody’s head.
— Haya Alhoush, Hayali Beauty
Social Media Strategy · Social Media Content Creation
SEE MORE OF OUR WORK →
The things you may still be wondering.
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Yes. You need an approved, sufficiently current Social Media Strategy.
If you already have one, we’ll review it rather than automatically making you buy another.
If it’s strong + still reflects the business, we’ll work from it.
If it needs refreshing, we’ll tell you.
And if there isn’t a suitable strategy in place yet, we’ll start there.
You don’t need Content Strategy first. Content Strategy looks across your wider content ecosystem; Social Media Strategy determines the specific direction for your social platforms, audiences, messaging, content, cadence, discoverability, conversion + measurement.
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Social Media Content Creation starts from £1,250/month, with a three-month minimum.
The standard scope can include up to 12 core pieces of social content per month, alongside planning, copywriting, design, agreed short-form video editing, social search optimisation, scheduling + monthly review.
Content Partnership starts from £1,750/month, also with a three-month minimum, for businesses wanting a more embedded level of content extraction, editorial development + creative support.
Final investment depends on the number of platforms, content volume, formats, video requirements + the level of creative involvement required.
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Because useful content gets better when we have enough time to create, publish, learn + adjust.
One month can tell us things.
Three gives us considerably more to work with than four weeks + one unexpectedly enthusiastic Reel.
The aim is to build a recognisable body of content and use what we learn to make the next cycle smarter.
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No. That would rather defeat the point.
We work from your strategy, expertise, existing material, audience questions, client conversations, business activity + the raw inputs you provide.
Those inputs might be rough notes, voice notes, footage, conversations, existing content or simply things happening inside the business that deserve turning into something useful.
If getting enough of that thinking out of your head is the difficult part, Content Partnership is likely to be the better fit.
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Depending on your agreed scope, we can support:
social media captions
carousel content
static graphics
designed social posts
caption-led posts
agreed short-form video editing
on-screen video copy
campaign + launch content
other strategically relevant social formats
Your content mix follows the strategy.
We’re not prescribing Reels because somebody on Instagram said everybody needs more Reels.
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That depends on your Social Media Strategy + where the business genuinely needs to show up.
We can work across more than one platform where it makes strategic sense.
But another platform isn’t necessarily a copy-and-paste job.
LinkedIn and Instagram may be talking about the same idea, for example, without needing to say it in exactly the same way.
Where meaningful adaptation is required, we’ll scope it properly rather than pretending duplicating the post counts as a multi-platform strategy.
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Yes, agreed short-form video editing can be included within your scope.
You provide the agreed raw footage and we turn it into polished social content in line with your strategy + creative direction.
The exact level of editing, volume + footage requirements will be agreed before we begin.
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Yes, scheduling to agreed platforms can be included within your scope.
You'll review + approve content before it goes live, and once approved we can prepare and schedule it according to the agreed content plan.
So you’re approving in sensible batches rather than making publishing decisions every morning.
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No. Deliberately.
For founder-led + expert-led brands, genuine relationship-building conversations should remain with the person the audience believes they’re speaking to.
We don’t pretend to be you in somebody’s DMs.
We’ll create content designed to give people a reason to start the conversation.
You get to continue it.
Your expertise should still sound like your expertise.
You just shouldn’t have to turn every thought into a post yourself.
The best outsourced content doesn’t make the person behind the brand disappear.
It gives their ideas somewhere to go.
Your knowledge.
Your perspective.
Your voice.
Our planning, copy, design + production around it.
So the content gets made, the business stays visible + you get more of your time back for the work people followed you for in the first place.
Social Media Content Creation
From £1,250/month · 3-month minimum
Content Partnership
From £1,750/month · 3-month minimum
Give us something to work with.
You don’t need twelve post ideas, a finished content calendar or a folder of perfectly labelled B-roll.
Tell us what you know, what you’ve got + which bit you’d quite like to stop doing yourself.
No need to turn your expertise into content before enquiring about us turning your expertise into content. That really would defeat the point.