Website Strategy + Design
Your business has moved. Your website hasn’t quite caught up.
Maybe it isn’t terrible.
That would almost be easier.
It works. It looks perfectly respectable. The links go where they’re supposed to go.
But the offers have changed. The positioning is sharper. Your work is better. Your clients are different.
And somebody discovering you today is still being introduced to the business from eighteen months + several very important decisions ago.
Your website isn’t bad.
It’s just telling the truth about a version of the business that no longer exists.
Website Strategy + Design · Projects from £3,995
Websites created for
You keep thinking: we really need to sort the website.
You hesitate before sending someone the link.
Your Instagram sounds more like you than your homepage does.
A brilliant referral lands + you hope they don't read that particular paragraph too closely.
Or perhaps there isn't a website to send them to yet.
Either way?
It may be time.
But a new website shouldn't simply make old thinking prettier — or turn an unfinished idea into a very polished one.
Before we touch the design, we work out what the website needs to say, show + make possible now.
We don’t start with the homepage.
We start with the business.
For redesigns, we audit what’s already there — structure, customer journey, UX, messaging + search — to see what’s working, what’s been outgrown + what’s worth keeping.
For new websites, we start with the same question from scratch:
What does this business actually need its website to do?
Then we work out what belongs there, how people should move through it + what each page needs to achieve.
And only then, what it should look like.
Good website design doesn’t decorate the strategy.
It makes the strategy easier to experience.
How we get from here to live.
The thinking follows a clear order.
01 — Audit + discover
Work out what the website actually needs to solve.
Redesigning? We look at what you have + where the business has moved since.
Starting from scratch? We start with the business itself.
Either way, the brief doesn't begin with a page count.
02 — Structure
Give everything a reason to be where it is.
We map the pages, navigation + customer journeys before deciding what any of it should look like.
Because pretty is much more useful when people know where they're going.
03 — Design + build
Now we make it look very, very good.
Brand, typography, imagery, layout, interaction + functionality come together — with the strategy still firmly in the room.
Then we build.
04 — Test + launch
Make sure it works somewhere other than our screen.
We test, refine + get everything ready to go live.
Then we hand over a website you're confident sending people to + confident managing yourself.
AUDIT → STRUCTURE → DESIGN + BUILD → TEST + LAUNCH
What your project may include.
Every website is scoped around what the business genuinely needs — not around how many deliverables we can squeeze into a package.
Website audit + strategic discovery
A strategic review of the existing website, where relevant, alongside the business, audience, offers and objectives.
Architecture + UX
Sitemap, page hierarchy, navigation and customer journeys that help the right people find what matters and know where to go next.
Website design
A considered visual experience built around your brand and business — rather than around whatever happened to come with the template.
Responsive development
Your website built for desktop and mobile, primarily in Squarespace, with custom code and integrations where appropriate.
SEO-ready foundations
Sensible architecture, heading hierarchy, metadata, internal linking and technical/on-page foundations built into the project.
Functionality, testing + handover
Agreed forms, bookings, email marketing, payments or other functionality — plus testing and a website you can confidently use afterwards.
Because needing to email your web designer every time you want to change a sentence isn’t a particularly useful long-term arrangement.
A website is more than the design.
Which is slightly inconvenient, because the other bits matter too.
The words
We care far too much about copy to pretend it’s included for free.
Already have professionally written, current copy?
Brilliant.
If not, Website Copywriting can be added so the strategy, UX, copy + design are developed together.
The search bit
We don’t build websites that SEO has to rescue later.
Every TDH website includes sensible search foundations. If organic visibility is a significant growth priority, deeper SEO + AI Search Strategy can be added.
Building responsibly for search + having a strategy to grow through search aren’t the same thing.
We do both. We just don’t pretend they’re the same service.
The work, working.
When the website finally feels like the business behind it.
Kanan didn't need a website that simply looked better.
The words needed to sit properly. The brand needed to feel like her. And the technical side needed to stop becoming the thing that got in the way.
“After working with Natty I got a completed website that I was over the moon with as I felt it represented my brand/me and also looked beautiful.”
Kanan Tekchandani — Kanan Coaching
Website Strategy + Design · Website Copywriting · Brand
VIEW THE PROJECT →
Sometimes the website isn’t the right place to start.
And we’ll tell you when it isn’t.
If your positioning, offers or messaging are still fundamentally unsettled, redesigning the website can mean building an expensive new structure around decisions that are about to change.
We may recommend starting with Marketing Strategy + Consulting or Brand Strategy + Messaging instead.
Not because we want to make the project bigger.
Because we’d rather solve the earlier problem than beautifully design its consequences.
Strategic direction by Natty Bernasconi.
Founder + Strategic Director
I’m not particularly interested in designing a website in isolation.
Because by the time we’re talking about the homepage, I’m usually thinking about the positioning behind it, the offer it needs to explain, what Google is sending people there to find + what happens after somebody lands.
That’s the bit I’m here for.
I lead the strategy + creative direction of every website project, bringing in the right specialist Hive brains as the work needs them.
The website is the deliverable. The business behind it is what we’re designing for.
Founder & Marketing Strategist of The Year — UK 2026
Creator of The Digital Hive Framework™.
A few things you may still be wondering.
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Website Strategy + Design projects begin at £3,995.
Every project is individually scoped according to the size + complexity of the website, functionality, existing assets + level of strategic support required.
Payment plans are available across the project timeline.
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Yes. Website Copywriting can be added where required.
When both services are commissioned, discovery, architecture, UX + page planning are developed as one joined-up process rather than charging you for the same strategic work twice.
Already have professional, up-to-date copy? We’re happy to work with it.
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Every website includes appropriate SEO-ready foundations within the agreed scope, including architecture, hierarchy, metadata, internal linking + technical/on-page setup.
Deeper keyword research, SEO strategy, content planning + AI-search optimisation can be added where organic visibility is a significant priority.
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We primarily design + build websites in Squarespace + Showit, with custom code + integrations where the project calls for them.
Which one we recommend depends on the business, the website + what it actually needs to do.
We don’t choose the platform first and make the business fit around it.
If neither is the right option for what you need, we’ll tell you before proposing the build.
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It depends on the size + complexity of the website, copy requirements, functionality + whether other strategic or brand work needs to happen first.
You’ll receive a clear project timeline before booking.
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Absolutely.
A strategic website audit is the starting point for redesign projects so we can establish what’s working, what’s worth keeping + what genuinely needs changing.
Your business has already moved.
Let’s help your website catch up.
You don't need a sitemap.
A page count.
Or a folder containing seventeen websites you quite like with a note saying:
“Something between these?”
Tell us where the business is now + what the website needs to do next.
We’ll work out what the website needs from there.
The goal? A website you're actually proud to send people to.
Website Strategy + Design · Projects from £3,995
Payment plans available.
Website Copywriting + deeper SEO + AI Search Strategy can be added where required.
Tell us about your project.
You don’t need to know exactly what the new website needs yet.
That’s part of what we work out together.
You don't need to write the perfect brief. We just need enough to understand where the business is now + where the website has been left behind.